Every year, the ad agency I work for is responsible for the printed and digital collateral and materials for the Radnor Hunt Concours d’Elegance. We create banners, maps, posters, tickets, and more for this prestigious car and motorcycle show.
In 2015, the agency was tasked for the first time with creating an email campaign to market the Concours d’Elegance event details and create a boost in ticket sales. That year, we created two emails, linked below. Since they did so well, 2016 was a repeat of the same template.
2015 Emails:
The first one – with the full Event Details
The second one – with a Ticket Discount
2016 Emails:
The first one – with Event Details
The second one – with some copy changes.
Credits:
Account Administration: Howard Greenberg
Marketing Copy: Paul Roseman
Art Direction: Laura Rafferty
Design: Laura Rafferty
Development: Laura Rafferty
Testing & Deployment Scheduling: Laura Rafferty
