There’s something awesome and challenging about a logo design. It’s so small, that every detail matters. Precision is called for; but there’s so much more to it!

Last week, I started a series of sketches for a soccer website logo. Please note that this page will be updated as the project progresses.

For this project, the client came to us with a very, very basic idea. They wanted to combine imagery of “big data”/analytics with soccer. The business is all about soccer performance – so I made a sporty badge.

I chose fonts that evoke a sports feeling, colors that are very patriotic, and shapes that are acheivement or status-oriented to give a sense of exactly what the business does.

In the color round, you see I played with the fourth logo variation from the first sketch, and adding/altering the concept to tweak it to the client’s satisfaction.

Sketch One: